Free press releases (aka releases, PR items) are an effective way to market a contract writing enterprise. As a contract author since 1993, following is how and why I take advantage of them.
How I Use Free PR to Develop My Freelance Writing Enterprise
Clearly, a press launch is designed to seize the eye of the media. However, that is not the overriding causes freelance writers ought to use them. I have been a contract author since 1993, and suppose that there are three higher causes to make use of this type of advertising and marketing to land writing jobs.
(i) They’re Search Engine Optimized Content material that Drive Site visitors: Press releases are simply content material. And, any sort of content material written with web optimization in thoughts and printed on the internet can drive visitors.
You see, when engines like google crawl a web site, they do not care if it is a free PR distribution web site, a weblog, a information web site, and so forth. They index content material – interval. So whenever you write them, write with web optimization in thoughts – which can assist to extend visitors to your freelance writing web site.
FYI, these are often called “web optimization press releases.”
(ii) Use Press Releases as Writing Samples to Appeal to Excessive-Paying Purchasers: The PR items you write can double as writing samples. With these little buddies in your writing portfolio, you may get greater paying shoppers, particularly if you understand how to write down – and distribute – them.
For instance, my fee for any such writing is $195. If you understand what you are doing, you may write one in a few hours or much less. Think about doing simply two of those a day?
Not a shabby residing as a contract author, proper?
(iii) Deliver Status to Your Writing Enterprise: Being quoted in a press launch offers your corporation status. To get probably the most mileage out of these you write, publish them in a “Media” web page in your web site.
When prospects come, they’re going to be impressed by the truth that you actually have a “Media” web page.
Subconsciously, this ups your worth of their eyes as a result of it pegs you as a “Skilled writing agency/author” (if every part else on the location backs this impression up).
Potential shoppers additionally anticipate to pay “prestigious professionals” extra as a result of the worth you convey them is ostensibly extra (and it ought to be).
The #1 Press Launch Tip to Maintain in Thoughts When Advertising and marketing Your Freelance Writing Enterprise
The primary factor to bear in mind when advertising and marketing your corporation by way of releases is that it is not about you. The media does not care about you or your writing enterprise.
They care about serving their viewers, their readers, their clients. They need to clear up issues for them, and if your corporation simply occurs to try this – then they’re going to have an interest. If it does not – irrespective of how properly written your press launch is, they will not have an interest.
Maintain this in thoughts as you write, and you will stand an opportunity of constructing it newsworthy (at all times the objective!) and getting the new gentle of the media in your freelance writing business. Good luck!